When Lizzie and I decided to set up A+E we got rather excited about the prospect of designing our own logo. We both know lots of very talented people who can make things look flashy and whizzy but decided that we could do pretty well with a stack of post-its and some scissors and so set about spending a Saturday morning at the kitchen table creating our masterpiece!
As soon as we had decided on the name the overall concept became obvious to us, and both being fans of neon brights in identity design we played with the medical cross inside a square format…
We also made a rather exciting discovery: the letters A and E fit into each other when cut out of the same piece of paper. (this nearly led to a complete redesign and a cup of tea was required to help in the decision-making process)
As you can see though, we stuck with the medicinal format, played around with dimensions and letter, and our A+E logo was born. We thought we’d share this anyway… and show that it’s true, sometimes the best ideas happen at the kitchen table! What do you think?
